Re-Framing

Framing describes a process of giving some ‘aspects of a perceived reality’ more prominence in a way that promotes a particular problem definition, cause, moral evaluation, and treatment (Entman, 1993)

We suffer from a kind of mythic deprivation. We don’t just need ‘new stories’ because we are inundated with stories. The point, as Alex Evans has recently argued, is that we need to bring mythos back into our lives

‘Metaphoric thinking is fundamental to our understanding of the world, because it is the only way in which understanding can reach outside the system of signs to life itself. It is what links language to life.’ – Iain McGilchrist