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I'm trying to figure out what it is, and I need a beginner's mind to assess how do I move forward, how do I evolve, how do I inspire, how do I motivate, how do I energize.

If your product isn’t viral by design, you’re missing the point. Users should want to tell their friends about your product because it makes their lives better, not because you’re begging them. Ask yourself: Will this be more valuable if shared? If not, then you’ve got some rethinking to do.

In the 1960s, Irwin Altman, a psychologist at the Naval Medical Research Institute, in Bethesda, Maryland, co-developed a friendship formula characterized by increasing intimacy.

No, no, no, no, no. That's a mistake. That is the mindset you want. You want that mindset. You want the mindset of, "Oh, the next thing is coming. I can't wait for the next thing." In some ways, you have to be saying, "I can't wait for the next failure. I can't wait for the next success.

I can't wait for the next innovation." Oh, well, that's... See more

Look, we're all writing an album in our head. What album are you writing? What music are you writing? How are you getting into that zone yourself? You want to be a great entrepreneur. You want to be a great CEO. You got to clear your mind, and you got to be ready to write that music.

I define good taste as knowing what other people want just before they do. So if you're the only person who wants peanut butter covered licorice, you're entitled to eat peanut butter covered licorice, but you don't have good taste because everyone else thinks that's weird.

And people, whether they're jazz musicians or fabric designers are seen as... See more

It was just a moment in time, but I need to have that mindset all the way along which is, "What is the next great thing? What is the next great success? What is the next great failure?" You're growing. You're evolving.

That's also something Steve Jobs would say all the time. Another bow to Steve Jobs here. I think that this is really important, and I look at myself as a startup. I am a startup CEO. I'm a startup entrepreneur. I'm still at the beginning of Salesforce.