purpose

To illustrate the difference between art and technique, he tells the story of two people who each make a glass cup: the first person designs a fine, functional glass from which one can drink perfectly, but the second person, an artisan, creates another glass cup that is so special, it generates an emotional reaction.

The Greeks would say the second... See more

The five questions in V2MOM are: What do I really want? What’s important about it? How do I get it? What is preventing me from having it? How will I know that I have it?