purpose
“Every journey is a question of sorts, and the best journeys are the ones in which every question opens into deeper and more searching questions.”
— Pico Iyer, The Pilgrim’s Way on Waking Up
"The way to figure out what to work on is by working."
"I think for most people who want to do great work, the right strategy is not to plan too much. At each stage do whatever seems most interesting and gives you the best options for the future. I call this approach 'staying upwind.' This is how most people who've done great work seem to have done... See more
"I think for most people who want to do great work, the right strategy is not to plan too much. At each stage do whatever seems most interesting and gives you the best options for the future. I call this approach 'staying upwind.' This is how most people who've done great work seem to have done... See more

Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Carolyn Tate • 7 highlights
a.co
Conviction is an extension of self-knowledge. It emerges from your experiences and prior conditions. To know that is to know yourself. Being someone with conviction is really just living with clarity, and everything else is downstream of this self-knowledge.
on not living a paper-thin life
finding your purpose is a trap
The five questions in V2MOM are:
What do I really want?
What’s important about it?
How do I get it?
What is preventing me from having it?
How will I know that I have it?
An antidote to finding your purpose