purpose

Eventually we’ll have machines that can dream. But there’ll always still be the hard, dumb, bottleneck that is human effort. You shape what you make and it shapes you right back. When you get stuck nothing is going to help you get unstuck except sheer stubbornness and self-driven motion. That’s the most rewarding part though: if you expend enough... See more

Before you know what your calling is, you must believe you are called to something. It doesn’t matter if you know what. In order to cultivate awareness, you must be willing to act, to step out and see what happens. And once you are convinced that purpose will not find you, that you will have to go in search of it, you are ready. Until you make this

... See more

All this is to say is that for design, as for other fields, the road to greatness is often paved with obsession—an immoderate, unjustifiable surplus of care. Doing things that no-one asked for with a love that no-one could reasonably expect.

Although searching for one's life purpose in work can be a noble pursuit, the popularized notion of Ikigai that locates meaning only in work is misguided. It has diluted the term to the point where we've lost the script.