Psychology
Instill a feeling of Inner Security
Actively confirming or validating someone’s self opinion is fulfilling one of people’s greatest emotional needs. It has the magical effect of relaxing people as they are no longer consumed by their insecurities, they can direct their attention outwards.
Mirror their values, show that you like and respect them,
... See moreAppeal to their Unrealised Greatness
Most people believe themselves to be inwardly greater than they outwardly appear to the world. They are full of unrealised ideals. Appeal to their better selves, to a higher standard of beauty, and they will hardly notice that they have been seduced.
Make your target feel elevated, lofty, spiritual, and your power
... See moreInfect People with the Proper Mood
Your mood communicates itself and has a mirror-like effect on the other person. It is not expressed so much in words as in looks and body language.
We are extremely susceptible to the moods of other people. Use this power to subtly infuse into people the appropriate mood for influencing them.
The best attitude to
... See moreMix Harshness and Kindness
The best way to manage people is to keep them in suspense - make them think of you constantly and want to please you but never know just how to do it.
You are warm yet with a touch of distance.
Motivation will become automatic.
Source: Robert Greene, The Daily Laws August 24
The Lure of the Unfamiliar
We think what we don’t have is better. That’s the nature of desire. The importance of desire is to always be pursuing something, something outside of ourselves. We want what is unfamiliar, what is exotic, what we’ve never had in our lives before. We want what is transgressive, what is the taboo, what other people don’t
... See moreMarketing and the Unrealised Greatness
Brands tap into desire. It talks to the unrealised greatness within you. That future version of you that will materialised when you possess this item that embodies and is part of that ideal future. It keeps you wanting, luring you into a world that future you belongs in. There’s a distance and dreaminess
... See more
4 motivations for the interest-based nervous system:
Interest: Stimulated by personal interest
Novelty: Drawn to new experiences or things that pique our curiosity
Urgency: Act under pressure
Challenge: Rise to a defined end point.
Source: ADHD Money








