Psychology
The Lure of the Unfamiliar
We think what we don’t have is better. That’s the nature of desire. The importance of desire is to always be pursuing something, something outside of ourselves. We want what is unfamiliar, what is exotic, what we’ve never had in our lives before. We want what is transgressive, what is the taboo, what other people don’t
... See moreAppeal to their Unrealised Greatness
Most people believe themselves to be inwardly greater than they outwardly appear to the world. They are full of unrealised ideals. Appeal to their better selves, to a higher standard of beauty, and they will hardly notice that they have been seduced.
Make your target feel elevated, lofty, spiritual, and your power
... See moreTransform Yourself into a Deep Listener
Open your mind to their mind. This will provide an invaluable lesson about human psychology. The secret to this: finding other people endlessly fascinating.
Source: Robert Greene, The Daily Law August 27
Everyone has their own map of the world. Explore their map and meaning via active listening and asking questions. What does something mean to them?
Marketing and the Unrealised Greatness
Brands tap into desire. It talks to the unrealised greatness within you. That future version of you that will materialised when you possess this item that embodies and is part of that ideal future. It keeps you wanting, luring you into a world that future you belongs in. There’s a distance and dreaminess
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Imagine Them in the Best Light
Your expectations about people are communicated to them nonverbally. Imagining them in the best light, good looking, smart will get great results.
Source: Robert Greene, The Daily Law August 30

Mix Harshness and Kindness
The best way to manage people is to keep them in suspense - make them think of you constantly and want to please you but never know just how to do it.
You are warm yet with a touch of distance.
Motivation will become automatic.
Source: Robert Greene, The Daily Laws August 24








