provocations

Most people’s mental models of energy are flawed: they think there’s a ‘tank’ of energy that gets depleted as you spend it. This may be roughly true for physical energy, but mental energy is different: spending mental energy on things that you consider productive or important gives you more mental energy for other things: a positive feedback loop.

Be an IDIOT! Though he doesn’t mean it like you should just be stupid. In fact the pejorative use of the word idiot is actually a fairly new thing in human history. Back in Ancient Greece for example the equivalent of the word we now use as idiot… really just meant someone who was a common person who didn’t really participate in public affairs or

“It's so hard to forget pain, but it's even harder to remember sweetness. We have no scar to show for happiness. We learn so little from peace.”

— Chuck Palahniuk, Diary

The biggest mistake a consumer company can make, Arnault says, is to delegate advertising to the marketing department.