Project Management

When laid out like that, it’s obviously a bad idea. But remember that it emerges from a desire to get going on a project, to see work happening, to have tangible evidence of progress. That’s good. Everyone involved in a project should have that desire. It becomes trouble only when we belittle planning as the annoying stuff we have to deal with

A preference for doing over talking—sometimes distilled into the phrase “bias for action”—is an idea as common in business as it is necessary.

It is also inapplicable to many decisions on big projects because they are so difficult or expensive to reverse that they are effectively irreversible:

When this bias for action is generalized into the culture of an organization, the reversibility caveat is usually lost.

Projects are not goals in themselves. Projects are how goals are achieved.

Projects routinely start with answers, not questions.

Projects are often started by jumping straight to a solution, even a specific technology. That’s the wrong place to begin. You want to start by asking questions and considering alternatives. At the outset, always assume that there is more to learn. Start with the most basic question of all: Why?

“Especially when under time pressure, they perceive planning to be wasted effort.”[22]