Productize

One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”

Insight Alpha provides its clients access to a network of frontline industry experts that help them get critical information they need to be successful.

We help thousands of our clients get answers to their most critical questions, without leaving their desks. Having built a strong network of senior industry experts and key decision makers globally... See more

When you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.

The Easy Approach to Requirements Syntax (EARS) is a mechanism to gently constrain textual requirements. The EARS patterns provide structured guidance that enable authors to write high quality textual requirements.

There is a set syntax (structure), with an underlying ruleset. A small number of keywords are used to denote the different clauses of an... See more

The biggest challenge with middleware is that for it to be successful and not stifle innovation middleware needs to be the sum of all the capabilities that it chooses to integrate. Middleware always starts off simple because it always starts off in the earliest days of new platforms. The platform is just simple so it is easy to envision middleware.

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