Product Marketing

Product and marketing timelines don’t necessarily have to be synchronized. There is a tendency for companies to strive for the grand launch without disclosing anything beforehand. They aim for a perfectly orchestrated moment when the product is fully prepared and tested across all platforms,... See more

𝗧𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: “A lot of products fail because they’re not well-marketed. If you ship a feature and no-one knows, did it really matter? So a lot of times people give up on features too soon. They ship something, the data says it doesn’t work, they kill the feature. We... See more