product market fit

love this visual of the whole product/market fit journey, and what to measure along the way (h/t @Coeluh) https://t.co/JRVOGckU1h

When starting out, extreme focus on a specific customer profile can drive faster success. Gong, for example, initially targeted U.S. companies selling software valued between $1,000 to $100,000 via Webex, narrowing their potential customer base to just 5,000 people. This laser focus enabled quicker product-market fit, word-of-mouth growth, a clear ... See more