product management in the age of ai

Since AI and other technological advancements have made it easier and faster than ever to launch new products, your customers are now faced with an overwhelming array of alternatives . Every market is saturated with similar-looking tools, each promising comparable benefits. So many companies are competing for your potential customers’ attention and

This matters because AI tools excel at accelerating work, but they don’t care what direction you’re pointing them in. Without a clear product strategy, AI will help you go fast in every possible direction at once. With it, they help you move faster and more consistently toward your actual goals.

In the AI era, your product strategy doesn’t just guide humans. It guides machines . The clearer and sharper it is, the more leverage you create across the entire organization.

Every product leader today should be asking:

“How has AI changed the problem my customers are facing?”

Not just: Can I use AI in my product? Not just: Can AI improve our efficiency?

Those are valid questions, but they’re lacking the strategic angle.

Every product strategy starts with the problem you are solving for your customers.

So as you rethink

You can’t just slap “add chatbot” on the roadmap and call it a strategy. That’s how you get Frankensoft, a hodge podge, stitched-together mess of features that look impressive in a demo but collapse in real-world use.

Why? Because successful AI isn’t a retrofit play. It’s a reinvention bet.

And the reinvention starts not with models, vibe-coding