Product driven communities
sari and
Product driven communities
Kudos, leaderboards, QOMs: how fitness app Strava became a religion
https://www.theguardian.com/profile/rose-georgetheguardian.com
Peloton® | Workouts Streamed Live & On-Demand
onepeloton.com
Subscriptions Is Perfectly Fine; But Community Can Give You More
Jacob Cohen Donnellyamediaoperator.com
Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency
Stephanie Farrellnogood.io
Despite all the negative publicity around hypergrowth and overvaluation, Peloton has retained a core group of users for a long time by focusing on building community and meeting customers with enthusiasm wherever they are. And they managed to scale that pretty well.
Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
Li Jinli.substack.com
