product design

That the best way to review a product experience is to ask 3 questions on EVERY screen: “how did I get here?” “what do I do now?” “where do I go next?” — these questions will reveal flaws in object model, UX, onboarding, and orientation.

to make the thing is to make its impact, its memory, the product of its extended use, its legacy, and its language. "Good Design", such that it might exist, is the art of building this phantom value in the future from the most minimal physical compromise in the present.