product design

When I work with a team designing products, I always try to start the exploration in the same place. A blank screen.

The ideal user experience is “none”.

A perfect user experience on any product would read your mind, and from that execute what you’re asking it to do, without shipping “work” to the user.

One of the things people value about Scandinavian design is that, generally, objects don’t draw attention to themselves. They are plain, functional and offer the user something “honest,” in Saarinen’s assessment. Linear’s leap forward in software development is that it is designed to be honest in this way, to literally not draw attention to