product design

Define the user journey before you define the feature.

1. Who is the user? — How would you classify this group of people? What do they care about? What are their habits?


2. What problems do they encounter? — What do they want to achieve? What are their pain points? How do they think and behave? What evidence do we have for believing this?


3. How will they

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I recently met up with YouTube’s first UX designer, @cFormm. He told me the story of his first day when Chad Hurley just told him: "Make YouTube better." Many designers might polish the visuals, propose a new feature, or do a full... See more