product design

In the first 15 seconds, your visitors are lazy in the sense that they have no extra time to invest in something they don’t know. They are vain in that they want to look good quickly using your product. And they’re selfish in that, despite the big picture potential and purpose of what your service stands for, they want to know what will immediately... See more

Define the user journey before you define the feature.

1. Who is the user? — How would you classify this group of people? What do they care about? What are their habits?


2. What problems do they encounter? — What do they want to achieve? What are their pain points? How do they think and behave? What evidence do we have for believing this?


3. How will they

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It is always harder to do this with one’s own product: we skip over the bad parts knowing that we plan to fix it later. We already know the model we’re using and the terms we use to describe it. It is very difficult to approach Slack with beginner’s mind. But we have to, all of us, and we have to do it every day, over and over and polish every... See more