Long-tail users of user-centered design are not given the degree of control necessary to adapt the design object or tool to their unique needs, and designers are faced with the long-tail problem mentioned earlier.
This is where design for emergence offers an alternative.
Design for Emergence
In design for emergence, the designer assumes that the... See more
Some of the most rewarding features to add to products are ones that don’t increase surface area, but increase depth.
This is how you continue to make a product a whole lot better without it feeling like it got a whole lot bigger.
Basecamp’s new References feature is a great example of... See more