product design

So many good examples of flows/products that become way more usable by removing steps. E.g. OCRing a photo you took using some 3rd party app vs. just selecting the text inside Apple's photos. I use the latter now multiple times a week and “all it did” was reduce steps. [1/3]

That the best way to review a product experience is to ask 3 questions on EVERY screen: “how did I get here?” “what do I do now?” “where do I go next?” — these questions will reveal flaws in object model, UX, onboarding, and orientation.