product design

product development is not about "adding features"—but distilling a product to a simple marketable sentence. Adding features more often impairs growth.

In the first 15 seconds, your visitors are lazy in the sense that they have no extra time to invest in something they don’t know. They are vain in that they want to look good quickly using your product. And they’re selfish in that, despite the big picture potential and purpose of what your service stands for, they want to know what will immediately... See more