product design
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product design
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Funnel - getting everyone to do the same thing (e.g. supermarket checkout)
Tube - gets people from where they are to their own goal (e.g. google search)
Space - not-goal driven, more exploratory
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Nothing matters if you're not proud of it.
The Head of Design At Airbnb printed out 3 questions for designers at Airbnb to answer:
1) Does it work?
2) Does it scale?
3) Are you proud of it?
If the answer to #3 isn’t a resounding “yes” then they won’t ship (even if metrics suggest you should)