Produce what you consume
Production designer Kasra Farahani took that and ran with it, turning London’s Pinewood Studios into a retro-futuristic Manhattan by drawing influences from Stanley Kubrick’s “2001: A Space Odyssey” and architects including Eero Saarinen and Oscar Niemeyer.
‘Fantastic Four’: How ‘2001: A Space Odyssey’ Inspired the Film’s Retro-Futuristic Design
Retro-futurism. If we cant stop looking back, we may at least be able to get inspired the past decades that were obsessed with the future. as the 50s were with sci-fi works
Nostalgia Is Killing Our Culture
Nostalgia Is Killing Our Culture
As platforms optimise for dwell times over interactions, they condition users to be more passive - they’re less likely to take an action, let alone buy something.
Friction: The Cure for a Society Bored to Death
Even from a marketer’s perspective, which is to say, a decidedly amoral one, it’s one of the contributing factors to our current social media engagement recession. Facebook brand interactions are down 47% YoY, Instagram is hovering at a 0.43% median engagement rate, while the artist formerly known as Twitter is languishing at 0.015%.
Friction: The Cure for a Society Bored to Death
On the importance of fiction
Friction is also what gives people agency to create, not just consume.
Friction: The Cure for a Society Bored to Death
I’m starting to think these atmospheres may come from an attempt to develop universes in which technology took a different turn, with less screens and more touch friendly. Also maybe there’s an attempt to create a distance from the current social-media-influenced world?
SEED CLUB 🌱
How retro-futurism can show different approaches to the future… here severance looks like an alternative path to the future, where everyday tech is less about convenience (instead about bio-technology)
When there's no friction, there's no imagination. You're left as a pure consumer - a medieval king feasting in front of a court jester. You grow overstuffed and lazy upon your throne.