Produce what you consume
I’m starting to think these atmospheres may come from an attempt to develop universes in which technology took a different turn, with less screens and more touch friendly. Also maybe there’s an attempt to create a distance from the current social-media-influenced world?
SEED CLUB 🌱
How retro-futurism can show different approaches to the future… here severance looks like an alternative path to the future, where everyday tech is less about convenience (instead about bio-technology)
Production designer Kasra Farahani took that and ran with it, turning London’s Pinewood Studios into a retro-futuristic Manhattan by drawing influences from Stanley Kubrick’s “2001: A Space Odyssey” and architects including Eero Saarinen and Oscar Niemeyer.
‘Fantastic Four’: How ‘2001: A Space Odyssey’ Inspired the Film’s Retro-Futuristic Design
Retro-futurism. If we cant stop looking back, we may at least be able to get inspired the past decades that were obsessed with the future. as the 50s were with sci-fi works
Nostalgia Is Killing Our Culture
Nostalgia Is Killing Our Culture
Against that culture, what friction promises is effectively, adventure. A leap into the unknown. And with that leap comes agency. You are given the agency to explore the world and to find and make things that are meaningful to you and you alone. You transcend your status as just a consumer and explore your own personhood.
Friction: The Cure for a Society Bored to Death
When there's no friction, there's no imagination. You're left as a pure consumer - a medieval king feasting in front of a court jester. You grow overstuffed and lazy upon your throne.
Friction: The Cure for a Society Bored to Death
Friction is also what gives people agency to create, not just consume.
Friction: The Cure for a Society Bored to Death
As platforms optimise for dwell times over interactions, they condition users to be more passive - they’re less likely to take an action, let alone buy something.
Friction: The Cure for a Society Bored to Death
Even from a marketer’s perspective, which is to say, a decidedly amoral one, it’s one of the contributing factors to our current social media engagement recession. Facebook brand interactions are down 47% YoY, Instagram is hovering at a 0.43% median engagement rate, while the artist formerly known as Twitter is languishing at 0.015%.
