principles

Everyone has two lives and the second starts when you realize you have just one

Obsess over customers, not over competitors!

Customers rarely leave you because of your competitors. They leave you because you stopped taking care of them.

Praise people but don’t forget to have the hard conversations.

Praising is important and so is having the tough conversations when someone isn’t giving their best. People appreciate when you have the tough conversations with them because that’s where they can draw all their future growth from.

If all you do is praise and high-five everyone, your team

One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.

Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.

7 Fundamental Principles of Design

1. Affordance

2. Discoverability

3. Feedback

4. Constraints

5. Conceptual Model

6. Mappings

7. Signifiers

It’s extremely difficult to change user habits.

Two-thirds of alcoholics who complete a rehabilitation program will pick up a bottle again within one year.

Companies that successfully get users to form long term habits around their products always win.