principles
It’s extremely difficult to change user habits.
Two-thirds of alcoholics who complete a rehabilitation program will pick up a bottle again within one year.
Companies that successfully get users to form long term habits around their products always win.
Ayoola John added 1mo ago
7 Fundamental Principles of Design
Affordance
Discoverability
Feedback
Constraints
Conceptual Model
Mappings
Signifiers
Ayoola John added 1mo ago
Seven questions that every business must answer:
1. The Engineering Question
Can you create breakthrough technology instead of incremental improvements?
2. The Timing Question
Is now the right time to start your particular business?
3. The Monopoly Question
Are you starting with a big share of a small market?
4. The People Question
Do you have the right te
... See moreAyoola John added 1mo ago
Win the war, not the battle
Ayoola John added 1mo ago
One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
... See moreAyoola John added 1mo ago
Everyone has two lives and the second starts when you realize you have just one
Ayoola John added 1mo ago
Obsess over customers, not over competitors!
Customers rarely leave you because of your competitors. They leave you because you stopped taking care of them.
Ayoola John added 1mo ago
Great communication isn’t just about what you say; it’s about what other people hear.
Ayoola John added 1mo ago
“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”
Ayoola John added 1mo ago
Quality is remembered long after price is forgotten
Ayoola John added 1mo ago