the art of pricing

Should you go trial or freemium? My takeaways from analyzing 50+ SaaS products: 1. You don't have to choose, you can do both! 90% of freemium products also offer a trial. 2. Go trial if your product needs hand-holding and has a high price-point. 3. Go freemium otherwise.

Wow. @SubstackInc experimented with pricing, reducing it by 1 cent, so e.g. instead of $10/month, do $9.99/month. The result? A significant decrease for the pricing ending with .99. Which goes against conventional pricing wisdom!! Why it's worth running experiments!

“Good pricing is not about the price.  It’s about getting in each customer’s shoes and knowing exactly how they derive value from your product.” - Ian Clark

This Is One of the 🤯🤯🤯 E...

New @ScreenshotEssay today: Stripe, Shopify, and Indexing to your Customers’ Revenue Growth