the art of pricing
interesting pricing experiments, ideas, tools, and musings on how to get paid for your work/business/service/art/anything.
sari and
the art of pricing
Superhuman | Acquired Podcast
acquired.fm
Wow. @SubstackInc experimented with pricing, reducing it by 1 cent, so e.g. instead of $10/month, do $9.99/month.
The result?
A significant decrease for the pricing ending with .99. Which goes against conventional pricing wisdom!!
Why it's worth running... See more
maybe we are at a "failure of imagination" point for most, if not all, consumer subscription services in how they relate to their users (pricing, everything)
Andy Weissmanx.comon subscription fatigue and opportunity to think different
The most powerful and interesting media model will remain raising money from members who don’t just permit but insist that the product be given away for free.
Tim Carmody • Unlocking the commons
After we found product market fit @Segment in Dec 2012, we nearly ran out of money because we were so scared to ask customers to pay. It took two gracious customers, a cocky sales advisor and a lot of fernet to learn the true value of our product. A 🧵 with 📸 1/18
Peter Reinhardttwitter.comProduct framing often takes advantage of the brain’s tendencies to take shortcuts when estimating value
Example: A steakhouse offers three steaks of escalating value. The brain will often assume the bottom one is too cheap and the top one is too expensive, ultimately taking the shortcut to the middle option.
New @ScreenshotEssay today:
Stripe, Shopify, and Indexing to your Customers’ Revenue Growth
If your customers perceive your discount as signaling a lack of confidence in your product's value, they may not want to buy it at any price.