the art of pricing
interesting pricing experiments, ideas, tools, and musings on how to get paid for your work/business/service/art/anything.
sari and
the art of pricing
Steve Jobs used this pricing strategy to sell 40 million iPads:
Price Anchoring.
What it is & how to use it: 🧵
maybe more interesting and differentiated (and fun!) subscription bundles can be created by combining two things you wouldn't typically associate with each other
pair a subscription someone really cares about and bundle it with one they only partially care about, so the latter feels like a... See more
Andy Weissmanx.com
Wow. @SubstackInc experimented with pricing, reducing it by 1 cent, so e.g. instead of $10/month, do $9.99/month.
The result?
A significant decrease for the pricing ending with .99. Which goes against conventional pricing wisdom!!
Why it's worth running... See more
Superhuman | Acquired Podcast
acquired.fm
Should you go trial or freemium? My takeaways from analyzing 50+ SaaS products:
1. You don't have to choose, you can do both! 90% of freemium products also offer a trial.
2. Go trial if your product needs hand-holding and has a high price-point.
3. Go freemium otherwise.
Pricing niche products: Why sell a mechanical keyboard kit for $1,668?
kevinlynagh.comMost Consumer Software Doesn’t Fail on Product. It Fails on Monetization.
substack.com