on counterintuitive pricing and signaling in marketing
After we found product market fit @Segment in Dec 2012, we nearly ran out of money because we were so scared to ask customers to pay. It took two gracious customers, a cocky sales advisor and a lot of fernet to learn the true value of our product. A 🧵 with 📸 1/18
Should you go trial or freemium? My takeaways from analyzing 50+ SaaS products:
1. You don't have to choose, you can do both! 90% of freemium products also offer a trial.
2. Go trial if your product needs hand-holding and has a high price-point.
3. Go freemium otherwise.
@elonmusk @Jason @profgalloway We can have more than one subscription.
Boom.
One of the most hurtful conventions in subscription pricing is "it has to be simple".
Do you know how many tiers the fastest growing subscription mobile apps have (upper quartile in... See more