the art of pricing

maybe more interesting and differentiated (and fun!) subscription bundles can be created by combining two things you wouldn't typically associate with each other pair a subscription someone really cares about and bundle it with one they only partially care about, so the latter feels like a bonus For example Netflix bundled with Blue Bottle, Kindl... See more

maybe we are at a "failure of imagination" point for most, if not all, consumer subscription services in how they relate to their users (pricing, everything)

👀 Wow, found a gem on Reddit. SaaS owners, think about this pricing trick! https://t.co/2bg29R5Oe1

@aweissman: New Telfar pricing system drops next week Stuff will start with the lowest prices, which will then rise over time “It’s the opposite of a sale” ![](https://pbs.twimg.com/media/Frvvp4aXwAAedT_.png... See more

Wow. @SubstackInc experimented with pricing, reducing it by 1 cent, so e.g. instead of $10/month, do $9.99/month. The result? A significant decrease for the pricing ending with .99. Which goes against conventional pricing wisdom!! Why it's worth running experiments!

This Is One of the 🤯🤯🤯 E...

We can have more than one subscription. Boom. One of the most hurtful conventions in subscription pricing is "it has to be simple". Do you know how many tiers the fastest growing subscription mobile apps have (upper quartile in terms of growth)? Not 1. Not 3.

Should you go trial or freemium? My takeaways from analyzing 50+ SaaS products: 1. You don't have to choose, you can do both! 90% of freemium products also offer a trial. 2. Go trial if your product needs hand-holding and has a high price-point. 3. Go freemium otherwise.

Steve Jobs used this pricing strategy to sell 40 million iPads: Price Anchoring. What it is & how to use it: 🧵

After we found product market fit @Segment in Dec 2012, we nearly ran out of money because we were so scared to ask customers to pay. It took two gracious customers, a cocky sales advisor and a lot of fernet to learn the true value of our product. A 🧵 with 📸 1/18