the art of pricing
interesting pricing experiments, ideas, tools, and musings on how to get paid for your work/business/service/art/anything.
sari and
the art of pricing
If your customers perceive your discount as signaling a lack of confidence in your product's value, they may not want to buy it at any price.
Madhavan Ramanujam • Monetizing Innovation
The most powerful and interesting media model will remain raising money from members who don’t just permit but insist that the product be given away for free.
Tim Carmody • Unlocking the commons
7000+ Paywall examples, designs & UX for mobile apps
paywallscreens.com
maybe more interesting and differentiated (and fun!) subscription bundles can be created by combining two things you wouldn't typically associate with each other
pair a subscription someone really cares about and bundle it with one they only partially care about, so the latter feels like a... See more
Andy Weissmanx.comPricing niche products: Why sell a mechanical keyboard kit for $1,668?
kevinlynagh.com
Should you go trial or freemium? My takeaways from analyzing 50+ SaaS products:
1. You don't have to choose, you can do both! 90% of freemium products also offer a trial.
2. Go trial if your product needs hand-holding and has a high price-point.
3. Go freemium otherwise.
“Good pricing is not about the price. It’s about getting in each customer’s shoes and knowing exactly how they derive value from your product.” - Ian Clark
Caroline Clark • Page Not Found
Steve Jobs used this pricing strategy to sell 40 million iPads:
Price Anchoring.
What it is & how to use it: 🧵
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
William Poundstone • 3 highlights
amazon.com