the art of pricing
interesting pricing experiments, ideas, tools, and musings on how to get paid for your work/business/service/art/anything.
sari and
the art of pricing
Wow. @SubstackInc experimented with pricing, reducing it by 1 cent, so e.g. instead of $10/month, do $9.99/month.
The result?
A significant decrease for the pricing ending with .99. Which goes against conventional pricing wisdom!!
Why it's worth running... See more
Economic Nutrition - Shorefast
shorefast.org
Pricing niche products: Why sell a mechanical keyboard kit for $1,668?
kevinlynagh.comProduct framing often takes advantage of the brain’s tendencies to take shortcuts when estimating value
Example: A steakhouse offers three steaks of escalating value. The brain will often assume the bottom one is too cheap and the top one is too expensive, ultimately taking the shortcut to the middle option.
This is one of the 🤯🤯🤯 experiments we ran on the Duolingo Retention team : https://t.co/Dv9Wp377vT
New @ScreenshotEssay today:
Stripe, Shopify, and Indexing to your Customers’ Revenue Growth
Steve Jobs used this pricing strategy to sell 40 million iPads:
Price Anchoring.
What it is & how to use it: 🧵
Most Consumer Software Doesn’t Fail on Product. It Fails on Monetization.
substack.com