the art of pricing

We can have more than one subscription. Boom. One of the most hurtful conventions in subscription pricing is "it has to be simple". Do you know how many tiers the fastest growing subscription mobile apps have (upper quartile in terms of growth)? Not 1. Not 3.

👀 Wow, found a gem on Reddit. SaaS owners, think about this pricing trick! https://t.co/2bg29R5Oe1

“Good pricing is not about the price.  It’s about getting in each customer’s shoes and knowing exactly how they derive value from your product.” - Ian Clark

New @ScreenshotEssay today: Stripe, Shopify, and Indexing to your Customers’ Revenue Growth

“WE HAVE TO PAY”

But what if we get to?

Imagine looking at the exchange of money as an alternative way to say things like:

Thank you!

Please keep going.

My life is better with this in it.

A signal of gratitude carries more weight than a forced action

If your customers perceive your discount as signaling a lack of confidence in your product's value, they may not want to buy it at any price.