the art of pricing

“Good pricing is not about the price.  It’s about getting in each customer’s shoes and knowing exactly how they derive value from your product.” - Ian Clark

Should you go trial or freemium? My takeaways from analyzing 50+ SaaS products: 1. You don't have to choose, you can do both! 90% of freemium products also offer a trial. 2. Go trial if your product needs hand-holding and has a high price-point. 3. Go freemium otherwise.

Steve Jobs used this pricing strategy to sell 40 million iPads: Price Anchoring. What it is & how to use it: 🧵

The most powerful and interesting media model will remain raising money from members who don’t just permit but insist that the product be given away for free.

New @ScreenshotEssay today: Stripe, Shopify, and Indexing to your Customers’ Revenue Growth