my friend just started working here. i've been thinking a lot about how subscription based pricing is unoptimal. curious to see how usage-based billing might work for sublime.
a thoughtful pricing page by read.cv - i love to see more pricing experiments, including "choose what you pay"
Product framing often takes advantage of the brain’s tendencies to take shortcuts when estimating value
Example: A steakhouse offers three steaks of escalating value. The brain will often assume the bottom one is too cheap and the top one is too expensive, ultimately taking the shortcut to the middle option.
“Good pricing is not about the price. It’s about getting in each customer’s shoes and knowing exactly how they derive value from your product.” - Ian Clark
After we found product market fit @Segment in Dec 2012, we nearly ran out of money because we were so scared to ask customers to pay. It took two gracious customers, a cocky sales advisor and a lot of fernet to learn the true value of our product. A 🧵 with 📸 1/18