the art of pricing

Wow. @SubstackInc experimented with pricing, reducing it by 1 cent, so e.g. instead of $10/month, do $9.99/month. The result? A significant decrease for the pricing ending with .99. Which goes against conventional pricing wisdom!! Why it's worth running... See more

👀 Wow, found a gem on Reddit. SaaS owners, think about this pricing trick! https://t.co/2bg29R5Oe1

Should you go trial or freemium? My takeaways from analyzing 50+ SaaS products: 1. You don't have to choose, you can do both! 90% of freemium products also offer a trial. 2. Go trial if your product needs hand-holding and has a high price-point. 3. Go freemium otherwise.