the art of pricing

This is one of the 🤯🤯🤯 experiments we ran on the Duolingo Retention team : https://t.co/Dv9Wp377vT

👀 Wow, found a gem on Reddit. SaaS owners, think about this pricing trick! https://t.co/2bg29R5Oe1

Steve Jobs used this pricing strategy to sell 40 million iPads: Price Anchoring. What it is & how to use it: 🧵

If your customers perceive your discount as signaling a lack of confidence in your product's value, they may not want to buy it at any price.

“WE HAVE TO PAY”

But what if we get to?

Imagine looking at the exchange of money as an alternative way to say things like:

Thank you!

Please keep going.

My life is better with this in it.

A signal of gratitude carries more weight than a forced action