the art of pricing
interesting pricing experiments, ideas, tools, and musings on how to get paid for your work/business/service/art/anything.
sari and
the art of pricing
on counterintuitive pricing and signaling in marketing
Wow. @SubstackInc experimented with pricing, reducing it by 1 cent, so e.g. instead of $10/month, do $9.99/month.
The result?
A significant decrease for the pricing ending with .99. Which goes against conventional pricing wisdom!!
Why it's worth running... See more
If your customers perceive your discount as signaling a lack of confidence in your product's value, they may not want to buy it at any price.
Madhavan Ramanujam • Monetizing Innovation
@elonmusk @Jason @profgalloway We can have more than one subscription.
Boom.
One of the most hurtful conventions in subscription pricing is "it has to be simple".
Do you know how many tiers the fastest growing subscription mobile apps have (upper quartile in... See more
Patrick Campbelltwitter.com