the art of pricing

Steve Jobs used this pricing strategy to sell 40 million iPads: Price Anchoring. What it is & how to use it: 🧵

“WE HAVE TO PAY”

But what if we get to?

Imagine looking at the exchange of money as an alternative way to say things like:

Thank you!

Please keep going.

My life is better with this in it.

A signal of gratitude carries more weight than a forced action

Wow. @SubstackInc experimented with pricing, reducing it by 1 cent, so e.g. instead of $10/month, do $9.99/month. The result? A significant decrease for the pricing ending with .99. Which goes against conventional pricing wisdom!! Why it's worth running... See more