Post-individualism
Severin Matusek and
Post-individualism
Severin Matusek and

Likes, friends and followers do not provide us with resonance; they only strengthen the echoes of the self.
In the United Nations’ IPCC most recent climate change mitigation report, the word “lifestyle” appears 193 times. The authors write, “The acceptability of collective social change over a longer term towards less resource intensive lifestyles, however, depends on the social mandate for change. This mandate can be built through public participation,
... See moresuffering is conceptualized in ways that protect the current economy from criticism—namely, as rooted in individual rather than social causes, which means we must favor self over social reform

Awareness’ is an unambitious political end-goal for a few reasons. Firstly: awareness of what? The information circulated in ‘awareness’ narratives often uncritically props up neoliberal ideology. Neoliberalism supports the privatisation of major businesses, cuts to state welfare, and an emphasis on ‘individual responsibility