Post-individualism

Awareness’ is an unambitious political end-goal for a few reasons. Firstly: awareness of what? The information circulated in ‘awareness’ narratives often uncritically props up neoliberal ideology. Neoliberalism supports the privatisation of major businesses, cuts to state welfare, and an emphasis on ‘individual responsibility

That ‘individual responsibility’ idea is present in so many messages from awareness campaigns: the idea that it is our duty to reach out to loved ones and services for help; the suggestion that mental health support should come in the form of a ‘service’ at all; the emphasis on individual tools like therapy, meds, self-help, mindfulness and apps to