Playbooks

Being invisible doesn’t mean being absent. It means being purposefully light. It means resisting the urge to fill the space or solve the problem. It means shifting from holding the spotlight to holding the space.

Here are five small actions that make a big difference:

Open with contribution, not context.Instead of kicking off with a long intro, star... See more

The group had hit a snag.

It was a familiar sticking point. One they’d run into before. Same disagreement, different day. Competing priorities, different theories about how their business actually runs. It felt like there was a fracture in the room. Subtle but familiar.

There were heads shaking; mutterings to their neighbour; talking past each other... See more

We've been here before. The symptoms repeat across time with eerie consistency. Politics feels paralyzed—parties fight but solve nothing. Leaders are reactive, never visionary. Jobs become transactional hell. Work becomes about survival, not meaning. The news is background static—constant crisis with no resolution. Everything feels heavy and gray a... See more

We do not live in a world of things. We live in a world of links. And links generate hierarchies long before institutions do.

This explains why the Internet, marketed as a peer-to-peer utopia, collapsed into six platforms (Google, Amazon, Facebook/META, Apple, X/Twitter and Microsoft). It explains why a supposedly free market gives us Amazon, not a... See more

Kate Moss is the odd supermodel out in the 90s. By comparison she has low fluency because her features are idiosyncratic and harder to understand. Kate’s eyes are feline, she’s angular and jaunty and so our brain is working harder to understand what is going on, but we become beguiled by the differences rather than the similarities and we find a di... See more