Plastic surgery
One way of transforming services like dentistry, surgery, or injections from a need that is not wanted into a want-need would be to market them as an aid to improving appearance and self-confidence.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Marketing services as needs
In 2011 more than 900,000 plastic surgery operations were carried out in Brazil, a number second only to the United States. New class C customers were a key factor in the increase in procedures, which were up nearly fivefold since 2001.
Richard Lapper • Beef, Bible and bullets: Brazil in the age of Bolsonaro
Ideas related to this collection