It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything cha... See more
The worst version of a fundraising ask is “we need $3M to give us 24 months of runway”.
The best version is “we need $3M to accomplish these 3 critical projects we have planned that will take us from X users/revenue to 5x in 18 months.
We need these 4 new positions to pull it… Show more
The importance of getting your problem statement right
first time founders often conflate the macro problem with the micro problem
I see startups who say that their problem statements are;
- we would need six globes to cover our emissions
- under representation of X in Y
-… Show more