personal brands

While it might seem at first glance that things like changing your work and talking about yourself are separate challenges, I see them as directly connected. Sharing your voice isn’t something you do after you've done the thing—it goes hand in hand with doing it. It's the way you identify the conversation that's yours to lead, connect the dots of y... See more

I have always tended to argue that social media makes people be brands, whereas Lorenz’s book argues that people are brands first and they forced social media to become more and more about them. Not