Permanent Capital

Sourcing Debt / Equity

Fundraising

Michael Girdley on HoldCo’s - building, designing, types, starting ones, and examples

Text from article, focused on Deal Flow

When it comes to sourcing your next deal, everyone knows the usual strategies:

Cold email/mailers

Cold calls

ZoomInfo lists

Marketplaces like BizBuySell

Networking with CPAs, attorneys, and brokers

… and so many more.

But here’s a strategy I rarely see mentioned – digital marketing with targeted ads

Over the last few months, I’ve been using LinkedIn ads to source off-market deals quickly, and it’s been a game-changer. No Sales Navigator account required to run ads.

Here’s how it works:

- Set up your ads campaign

- Target companies in any industry

- Target by revenue (i.e. $1M, $5M, $10M+ in revenue)

- Show ads only to CEOs or business owners.

- Sellers interested in selling, fill out a form, opt into the funnel, and one of our virtual assistants follows up to set up the introductory call, then automatically added to a nurturing sequence to stay top of mind.

The results for me so far:

- I’ve started building a strong deal pipeline (over 100+ sellers in that pipeline)

- Have gotten deals under LOIs for my partners and I after launching these campaigns.

- Qualified sellers come to me within 48hrs, ready to discuss selling their business (this timeframe varies depends on the search)

One of my pipeline examples:

By the way, this is not free!

The cost? I spend about $1,500-$2,500/month on ads. I can easily turn it on or off as needed. So I have full control over this.

If traditional methods are taking too long or you're struggling to find the right companies, this system could accelerate your deal flow.

If you want to learn more, I’d be happy to help or even set it up for you.

Success love speed! Let’s fast-track the search process and start getting results.

Family Office Database

Fundraising List

PE moving from LPs to bring inhouse on investments to be able to draw capital whenever they want - Blackstone / Berkshire with access off the balance sheet on permanent capital.

Interesting that as PE has been open to 401k individual investors, it has also become more opaque as governance will typically lack without the intermediary relationship of GP/LPs.

QSBS walkthrough and setup

Where are advantages of passthrough entity vs double taxations

Podcast episode -

Building a Permanent HoldCo, microPE at macro

Long term hold in the Berkshire model

Using all equity, primarily
People at the forefront (3 F’s - Faith included)

Closed-end funds and evergreen funds, investing off the balance sheet.
Alternative investments

Basic Step-Up Math and Examples in Search

Preferred returns vs Equity tradeoff

Common / default seeking for investor returns - MOIC, IRR, and Profits