People Week Due Oct. 19th

fashion entrepreneurs focus on core business practices such as creativity and innovation, developing business plans, raising finance, sales and marketing of fashion products in addition to possessing small business management skills needed to run a creative company.

A step-by-step approach to developing concepts for commercialisation

1. Generating the idea for a product/service

The need for new product development within the fashion industry may come from a number of places. These could include but are not limited to:

• Awareness of a need or gap in the market


• A demand by the consumer for new or improved fashion

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involve setting goals, writing the business plan and setting time aside for the marketing, promotion and selling of your fashion collection.

hile this method may work to fit consumers sized similarly to the original fit model, human bodies don’t scale up in a linear fashion. Brands that offer larger sizes should instead use plus-size fit models when designing their clothing and determining their grading.

The new entrepreneurs in our industry must have the ability to solve social problems on a large scale.

Fashion entrepreneurship is about developing new fashion concepts through to the commercialisation

When we look to the future of fashion, the need for better fit is a foregone conclusion.

The new entrepreneurs in our industry must have the ability to solve social problems on a large scale.

Called “social entrepreneurs,” they must be able to persuade, enlighten, touch hearts, shift perceptions, articulate new meanings, and move new concepts through the fashion system. Social entrepreneurship scholars and authors David Bornstein and

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. Testing the concept

Where possible, it is important that you test out your concepts on your potential customers. It is essential you find out consumers’ response to the business idea/product/collection/service. Where necessary, this will create a route for further improvement of the product/service.