Pay attention to what you pay attention to

When you choose what to watch or read, you are choosing your future thoughts and perspectives. Only consume what you’d like to become.

Attention, on the other hand, just is life: your experience of being alive consists of nothing other than the sum of everything to which you pay attention. At the end of your life, looking back, whatever compelled your attention from moment to moment is simply what your life will have been. So when you pay attention to something you don’t especiall

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Here’s a refreshing, electric mode of attention that you can choose at any moment: notice every beginning—like, every new drum hit, or every new color that hits your eye when you scan a scene. Try to keep your attention hovering on that horizon where stimuli emerge from nonexistence. This is wonderful for music with a lot of abrupt changes. Better

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Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work.

“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more

Whatever you pay attention to is being fermented by your brain…Every tweet you read, every newspaper you glance at, every show you watch, every email you skim, it’s all feeding your subconscious things to process. And whatever it’s fed, it will ferment into ideas and reactions. So if you want to come up with better ideas, you must get extremely str... See more

Because attention determines what will or will not appear in consciousness, and because it is also required to make any other mental events—such as remembering, thinking, feeling, and making decisions—happen there, it is useful to think of it as psychic energy. Attention is like energy in that without it no work can be done, and in doing work it is

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We can explore the ways in which our attention is generated, manipulated, valued and degraded. Sometimes attention might simply be a lens through which to read the events of the moment. But it can also force us toward a better understanding of how our minds work or how we value our time and the time of others. Perhaps, just by acknowledging its pre... See more