Pay attention to what you pay attention to

The fastest growing sector of the culture economy is distraction . Or call it scrolling or swiping or wasting time or whatever you want. But it’s not art or entertainment, just ceaseless activity.

The key is that each stimulus only lasts a few seconds, and must be repeated.

When you choose what to watch or read, you are choosing your future thoughts and perspectives. Only consume what you’d like to become.

Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work.

“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more

When we turn our attention to the life of our body we’re cultivating a Somatic Awareness and at the same time we’re strengthening our attention. The attention is like a muscle in that it can be trained. Just like going to a gym and doing repetitions with barbells with a certain muscle group to make it stronger, we can make the attention stronger by

... See more

Whatever you pay attention to is being fermented by your brain…Every tweet you read, every newspaper you glance at, every show you watch, every email you skim, it’s all feeding your subconscious things to process. And whatever it’s fed, it will ferment into ideas and reactions. So if you want to come up with better ideas, you must get extremely str... See more

Because attention determines what will or will not appear in consciousness, and because it is also required to make any other mental events—such as remembering, thinking, feeling, and making decisions—happen there, it is useful to think of it as psychic energy. Attention is like energy in that without it no work can be done, and in doing work it is

... See more

Here’s a refreshing, electric mode of attention that you can choose at any moment: notice every beginning—like, every new drum hit, or every new color that hits your eye when you scan a scene. Try to keep your attention hovering on that horizon where stimuli emerge from nonexistence. This is wonderful for music with a lot of abrupt changes. Better

... See more