Pay attention to what you pay attention to

Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work.

“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend... See more

Your mind is programmable. If you’re not programming it, then someone else will program it for you

Whatever you pay attention to is being fermented by your brain…Every tweet you read, every newspaper you glance at, every show you watch, every email you skim, it’s all feeding your subconscious things to process. And whatever it’s fed, it will ferment into ideas and reactions. So if you want to come up with better ideas, you must get extremely... See more

Here’s a refreshing, electric mode of attention that you can choose at any moment: notice every beginning—like, every new drum hit, or every new color that hits your eye when you scan a scene. Try to keep your attention hovering on that horizon where stimuli emerge from nonexistence. This is wonderful for music with a lot of abrupt changes. Better

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