patience

If your startup made any progress this week it was a good week. Just do that for years and you’ll eventually be an overnight success.

The fact is, star brands take time to grow. Take some of the small makeup companies we have acquired recently, like Bliss and Urban Decay. When we bought them, they were little start-ups run by their founders—very simple businesses, but with a lot of originality in the products. So now we know we must nurture them until they have some history. But

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I’m interested in the relationship between time and understanding. Some things I’ve learned in a split second: via embarrassment or deep regret for an impulsive mistake I made, or an epiphany surfaced at a lecture or in the middle of reading. Other things have taken me a long time