paradox

We’re paradoxical creatures. On the one hand, we all want to do our best work. On the other hand, we often avoid doing it.

In The Paradox of Choice, the psychologist Barry Schwartz argues that infinite choice – whether of mutual funds, breakfast cereals or lovers – is exhausting to the human psyche and leads to greater dissatisfaction. When presented with too many choices, we are not only stunned, like a kid in the proverbial candy shop, but also less satisfied with th