PaidMedia

Here are a few slides from Meta’s “Creative Deep Dive” I think a lot of you guys will find very valuable (I did!)

How to perform a winning Creative Audit

Spending $100-500k/mo: At this range, start looking at creative testing volume by a percent of spend instead of total new creatives needed. Here it’s less straightforward and more about reading the data in the account and feeding the account the creative it needs in order to stay healthy and continue growing. A healthy percent of spend on creative

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