web3 protocols enable two types of decentralized ownership:
#1: ownership of content (tokens, NFTs, data)
#2: ownership of the protocol itself
controversies about VCs owning web3 are *all* about #2—fair enough.
but don't forget #1 is revolutionary and impossible in web2.
As consumers have an opportunity to own a part of everything they enjoy - from a Substack subscription to their favorite beverage - the plumbing of marketing and sales is transformed by a new form of p2p spread.
It’s also more authentic to help sell what you genuinely love.
Web3 aims to expand ownership re: A) economic upside &B) governance. IMO:
A is underrated—Giving upside to >1000x more stakeholders can disrupt the network effects of aggregators
B is overrated—There'll be some positives, but we'll experience the downsides of unclear leadership