Why do we need *tokenized* loyalty programs if we have perfectly well-functioning regular loyalty programs?
Let me explain the benefits of tokenizing using one of the most popular loyalty programs in the US: Starbucks Rewards 🧵
As consumers have an opportunity to own a part of everything they enjoy - from a Substack subscription to their favorite beverage - the plumbing of marketing and sales is transformed by a new form of p2p spread.
It’s also more authentic to help sell what you genuinely love.
It took me a while to understand why web3 is so important.
Now, I'm pretty much addicted.
Here are 11 reasons why I decided to go all in 👇
https://t.co/neijxlqPgN