we are shaped by our tools, systems, and environment

We must strategically protect and take aim with our attention, not just because it’s the lens through which we see, but because it’s the architecture of our reality.

the things in your immediate vicinity are the things that are going to dominate your life. So picking and influencing your neighborhood is really important... the neighborhood determines quite a bit about our life and our happiness.

Not for making something fast but for making something wonderful. Not to automate your words but to alchemize your mind. And I've seen how these shifts in frame create ripple effects across every decision we make.

This isn’t just philosophical woo woo stuff—it’s practical. Because products are not neutral. They are opinions embedded in pixels –... See more

“the ultimate, hidden truth of the world is that it is something that we make, and could just as easily make differently.”

A primary reinforcer is something we’re born to desire. A conditioned reinforcer is something we learn to desire, due to its association with a primary reinforcer.