our relationship with home
As of 2014, America ceased to have a dominant family structure (what many of us used to imagine as two parents with 2.5 kids). Diversity and fluidity have shot up, driven by cohabitation, divorce, remarriage and non-marital recoupling. In one study over a three-year period, about a third of kids who were younger than six years old had already
... See moreJasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
IKEA’s annual Life At Home Report shows a steady decline of comfort, trust and meaning in the idea of home. In 2016, people longed for more privacy in their own homes. In 2018 a whopping 1 in 3 people said there were places where they felt more at home than the space they lived in. In 2019 only 48% of people felt a sense of belonging in their own
... See moreJasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
sometimes the most destabilizing chaos isn’t on the world stage. Nor is it a public outrage or even a shared experience.
It’s found instead in the quiet chaos of our everyday lives: making a home, raising a family, putting a meal on the table. These mundane corners of the human experience are also where we find the loosest pockets of culture today:
... See moreJasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
Outside of Barbie’s world, there are many ways in which one’s home can reflect their racial, cultural and gender identities — whether that’s through the art on their walls or the spices in their kitchen.
“Homes are made up of, or at the least contain, the materiality of aspirations, joy, despair — so many things. Tied up in that is identity,” said
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