Our beliefs

Sublime is an ethos-driven company.

Here is what we believe:

Intention > Attention

• The destruction of our attention compromises our ability to make sustained progress on anything worthwhile. 

• You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately. 

• We are entering the post-information age. The bar

make something wonderful > make something fast

like a human, not a machine

less is more

creativity > productivity

practice > theory

business as usual

business unusual