Online Niche Communities

As a consumer, you subscribe to one vision or another: what’s your version of hiking out doors? What type of vibe are you about? Purist? Gorpy? High intensity? Meditative? But in all cases, the branded subculture itself is the main thing, while the role of physical goods is diminished. Their job is not to drive value, but to add another layer of

all of today’s so-called subcultures are being routed along the same paths, like a Waze-induced traffic jam clogging the streets of a quiet subdivision