Online Niche Communities

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Brands want to be more than your friend. They want community.

Terry Nguyen vox.com

Keely Adler

Educreators are leaving money on the table.

Raj Kunkolienkar questo.substack.com

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Most people don't join communities for belonging. They join to solve a problem or achieve a goal. It's only once they form relationships that they'll cite belonging as their motivation. Lesson: to grow your community promote benefits, not belonging.

description twitter.com

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what Yancey Strickler calls Dark Forests . According to him these are “spaces where depressurized conversation is possible because of their non-indexed, non-optimized, and non-gamified environments”.