Online Niche Communities
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Online Niche Communities
As a consumer, you subscribe to one vision or another: what’s your version of hiking out doors? What type of vibe are you about? Purist? Gorpy? High intensity? Meditative? But in all cases, the branded subculture itself is the main thing, while the role of physical goods is diminished. Their job is not to drive value, but to add another layer of
... See moreToby Shorin • Life After Lifestyle
“Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?)
Hunter Walkhunterwalk.medium.comMost people don't join communities for belonging.
They join to solve a problem or achieve a goal.
It's only once they form relationships that they'll cite belonging as their motivation.
Lesson: to grow your community promote benefits, not belonging.
descriptiontwitter.com
Web2 was built to scale up.
Web3 is built to niche down.
From @gaby_goldberg on “curators all the way down”👇 https://t.co/G43iSkbjEu
