Why is consumer social exciting again?
What are the opportunities in consumer social today?
Some thoughts on the above, plus specific ideas & requests for consumer social startups 👇
all of today’s so-called subcultures are being routed along the same paths, like a Waze-induced traffic jam clogging the streets of a quiet subdivision
Most people don't join communities for belonging.
They join to solve a problem or achieve a goal.
It's only once they form relationships that they'll cite belonging as their motivation.
Lesson: to grow your community promote benefits, not belonging.
1/ Analysis of course communities (THREAD)
Community is important for premium yet scalable digital experiences.
It’s one of the main selling points for premium experiences charging $1,000-$5,000/student vs on-demand courses sold for $50.
But it can mean... See more