Online Niche Communities
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Online Niche Communities
From Community to Collective: Institution and Agency in the Age of Social Networks
Douglas Thomasnewcultureoflearning.com
As a consumer, you subscribe to one vision or another: what’s your version of hiking out doors? What type of vibe are you about? Purist? Gorpy? High intensity? Meditative? But in all cases, the branded subculture itself is the main thing, while the role of physical goods is diminished. Their job is not to drive value, but to add another layer of
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