Online, Food & Grocery Delivery

Our analysis showed there was limited marginal benefit to customer conversion or retention rates under 42 minute ETAs. As long as deliveries were sub 42min, customers didn't really care how long they took. Uber focused on achieving sub 30min delivery times to their own detriment.

Two years ago, DoorDash was a distant third behind Seamless & UberEats in the food delivery race. This week, $DASH will IPO at a $30B+ valuation as America's biggest food delivery provider. I was one of DoorDash's first 50 employees. Here's an inside look at how we did it 👇👇👇

Wonder why your grocery delivery service is more expensive than going to the store? A thread👇🏽