We used the "Ikea effect" to increase conversion by 82%.
Here's why and how.
The Ikea effect is a "cognitive bias in which consumers place a disproportionately high value on products they partially created".
We wanted to do 2 things in our product:
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Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.