We used the "Ikea effect" to increase conversion by 82%.
Here's why and how.
The Ikea effect is a "cognitive bias in which consumers place a disproportionately high value on products they partially created".
We wanted to do 2 things in our... See more
There’s an Instagram killer in town and it’s called https://t.co/RDaAjjzKcC
I’m 10 minutes into it and it’s so refreshing. No ability to edit media, just pick photos from this week and post.
More importantly, it has an interactive page curl. Instant $10B valuation in my book.... See more