There’s an Instagram killer in town and it’s called https://t.co/RDaAjjzKcC
I’m 10 minutes into it and it’s so refreshing. No ability to edit media, just pick photos from this week and post.
More importantly, it has an interactive page curl. Instant $10B valuation in my book.... See more
In the first 15 seconds, your visitors are lazy in the sense that they have no extra time to invest in something they don’t know. They are vain in that they want to look good quickly using your product. And they’re selfish in that, despite the big picture potential and purpose of what your service stands for, they want to know what will immediately... See more
Putting yourself in the mind of someone who is coming to Slack for the first time — especially a real someone, who is being made to try this thing by their boss, who is already a bit hangry because they didn’t have time for breakfast, and who is anxious about finishing off a project before they take off for the long weekend — putting yourself in... See more
We used the "Ikea effect" to increase conversion by 82%.
Here's why and how.
The Ikea effect is a "cognitive bias in which consumers place a disproportionately high value on products they partially created".
We wanted to do 2 things in our... See more