Increase funnel conversion with Psych

The layout, eyeflow, and interaction changes that made the conversion experience much better during normal shopping periods had less of an effect during high-urgency periods. When shoppers had high internal urgency, they were motivated to overcome usability and informational barriers to find the products they needed.

A/B testing can be a trial-and-error process. The missing puzzle piece is to understand the hidden mental processes in the mind that are driving the mouse clicks. This is what neuro design aims to provide.

That’s where a conversion rate-optimization framework can help. By analyzing your marketing experiences from the perspective of your prospects, you can get into the mindset of minimizing barriers to cognition.

Web analytics attribution tools can help determine common paths visitors might be taking for a more expensive or high-commitment conversion. They might make multiple, short visits as they cautiously nibble at the content bait on your site. Subsequently there might be an AIDA role transition from a researcher (desire) to a purchaser (action). There

Behavioral design is where psychology and technology meet—a systematic way to influence a desired behavior, one step at a time.

Again, the trick to getting good at pressure mapping is learning to let go of your natural assumptions, to see the irrational and the counterrational as opportunities.