In order to design the best possible user flow, you need to understand the visitor and his motivations. Start by answering these questions: What needs or desires do your visitors have? Which problem do they want to solve? Why do they need it? What qualities (about your product or service) are most important to them? What are all the questions they

Low-coherency landing pages affect visitors on an emotional level, and no amount of logic will convince them to stay.

use a process created by Bryan Eisenberg. His approach encourages you to dig into the human element rather than looking at visitor feedback as qualitative data.