on Onchain

Every company faces some version of the “cold start problem”: How do you get started from nothing? How do you acquire customers? How do you create network effects — where your product or service becomes more valuable to its users as more people use it — that create incentives for even more customers to sign up?

If you are building, build with intention. And consistently push your vision and why. MINDSHARE is the biggest KPI in this space, and it's becoming increasingly competitive for it.

.@jessepollak on why social applications will be key to @base's success: https://t.co/53o9eqYfbs