on Marketing
Power your outbound campaigns with our best templates | Clay.com
clay.com
Marketing ROI - How to measure your campaigns like a pro
appsflyer.com
The problem with almost all positioning frameworks: They take you way too far into the weeds. The goal of positioning is to make it abundantly clear how you’re different from the (appropriate) alternative. That’s it.
Ghost: The Creator Economy Platform
ghost.org
The definitive framework to find your next scalable user acquisition channel
Sandy Diaogrowthunhinged.com
beehiiv — The newsletter platform built for growth
beehiiv.com
Identifying your growth levers
Your growth model starts with finding the specific actions and metrics that drive your business forward, called growth levers. These are things like acquiring new users, improving onboarding, or increasing repeat purchases.
To identify them, break your business into five areas:
Acquisition (how users find you)
Activation
The April Fools virality playbook for fearless marketers 🤡
marketingideas.com