📣 On marketing

The best marketing comes from you simply making your art and sharing it. In ways that light you up and provide value to other people. There’s no need for sleazy tactics. Sharing our art, sharing our values and philosophy and stories, can be PART of our art.

What artists NEED to do is work on their craft, build a body of work, and show that work to people. And there are better options for showing your work than social media. Having a website is a good start. Doing PR and having an email list is even better.

The opposite of the shotgun approach is the "sniper" approach. It means getting super-clear on who our target client or customer is, and aiming directly for them. Setting up a booth at an event where we know our ideal byuers are going to be. Sending our portfolio directly to the companies or brands we want to work with. The approach will look diffe... See more