On building of All Trades

The year of everyday risks

How does one live more alive ?

The concrete way I will try is taking more risks.

Not Bet the farm on red, or Climb Mt. Everest -type risks, but rather, the everyday ones.

Everyday risks — the small actions that come with a twinge of discomfort.

Being original is always the best strategy. We now live in a world where every day there are hundreds of companies launching or redefining themselves. Brand is no longer a secret and the process to create one has been codified

Pick a customer instead of an idea: “One of the best pieces of advice I ever got was that when you're starting a company, you often think you're picking an idea, but you're really picking a customer. It's actually pretty easy to change your idea, but it’s way harder to change the customer you're serving,” says Agrawal.

Shifts in values and beliefs slowly change the topography of our cultural landscape, but in some places we experience landslides that happen so quickly, we can lose our bearings. Cultural borders that we thought fell in one place now, strangely, fall in another, and the way we measure the distance between our values requires an update.

The spaces in... See more

Another emotion I picked up in myself and in others is what feels like we’re floating in space a bit. Since the change is so fundamental and a lot of things aren’t figured out, it’s quite hard to navigate yourself within Buffer currently, since nothing feels “fixed” and ever changing these last few months.

I do get the sense that this is somewhat... See more