On building of All Trades

So much of building something new is showing others that their problem deserves to be solved, that they should be seen for who they are and what they want to be. Generalists deserve better.

“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.”

3-2-1: On the importance of beauty, fixing silent complaints, and a simple rule to make life easier

I'm really inspired by also how they were really quiet for a really long time at the beginning. They were not trying to become the next new success story on the pages of every paper. They were much more just like, "We're just going to prove through the quality of our output over time that we are doing something interesting, and weird, and... See more

Camille Ricketts: Former Head of Marketing at Notion

Know what you want to stand out for, how you’re different, what you can do that no one else can that can’t be captured by an algorithm or simple market signals, at least not yet.

There’s a market for almost everything.

The most valuable things will always be the ones that are hardest to price.

Superhuman

It’s time we rebuild the rhythms of our organizations around the substantive bits instead of the knee-jerk ones. What happened to virtues like discipline, contemplation, care, and reflection in our work lives?

Brie Wolfson • Good Cogs and Their Tools

When there’s high fit on a team, there’s high trust, and with that trust comes the ability to make decisions quickly.

Navigating New Waters: 10 Tips for First-Time Founder Success

I didn’t even announce the opening of the store until we opened—I declined the few press requests I received and didn’t really talk about it publicly. I can’t totally explain it, but I felt (feel?) protective of this little store like it was a person. It had to actually become something before I could say what it was. I wanted to let it cultivate... See more

Alison Roman • I Opened A Grocery Store

intentions are just as powerful as goals, if not more so. While a goal is a specific target, a clear destination on the horizon, an intention serves as a guiding light, softly illuminating our path as we move through time and space. Goals can sometimes make us feel like we're wearing blinders, zeroed in on a singular endpoint, which can lead to... See more

What Matters Most?

Being original is always the best strategy. We now live in a world where every day there are hundreds of companies launching or redefining themselves. Brand is no longer a secret and the process to create one has been codified