On building of All Trades
Mihika likens the role of a 0-to-1 team within a large company to that of Hestia in Greek mythology, who is the “keeper of the hearth.” It is Hestia’s job to always keep the hearth burning, even while other gods go out on separate quests. This means always keeping the 0-to-1 project alive and helping it spread to others, mostly through setting... See more
Lenny Rachitsky • Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma)
You can either build your dream, or help someone build theirs.
100 Simple Truths

We are living through the emergence of a new business category which I believe will become an important part of our digital lives: community-curated knowledge networks
(a thread on why) https://t.co/ZNg3FHiGUD
Shifts in values and beliefs slowly change the topography of our cultural landscape, but in some places we experience landslides that happen so quickly, we can lose our bearings. Cultural borders that we thought fell in one place now, strangely, fall in another, and the way we measure the distance between our values requires an update.
The spaces in... See more
The spaces in... See more
Creating New Units of Culture
New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move forward.
And it’s not convenient. If it were, someone would have done it already.
Finally, it’s not sure to work.
If you need any or all three of these things for your project to move forward, you probably should pick a different... See more
And it’s not convenient. If it were, someone would have done it already.
Finally, it’s not sure to work.
If you need any or all three of these things for your project to move forward, you probably should pick a different... See more
Three things about innovation
Education can be the biggest time investment for founders who are bringing something to the work that isn’t unanimously accepted, isn’t convenient, and is beautiful at scale (but not there yet).
Given the pace we are working at, we look foremost for flexibility and initiative. The ability to build constructively in a limited-resource environment (potentially having to wear several hats) is the most important to us.
Lenny Rachitsky • How Perplexity builds product
Perplexity founder’s take on how they prioritize early hires
As an extension of this “don’t hire until it hurts” philosophy, Foster notes that Zapier was very hesitant in the early days to bring on anyone with management experience (even though the founding trio themselves didn’t have any). “Our first people managers were just me, my co-founders, and early employees that we promoted into those roles. We were... See more
The Not So Cookie-Cutter Approach to Company Building — 8 Lessons from Zapier
Early stages require both execution and strategy, the doers and the managers. Find both.
Burnout cultures exhaust us through the week and force us to recharge during our time off. Healthy cultures provide daily space to refuel. - Adam Grant
A better way to attract and build an audience is to create a world people want to inhabit .
