On building of All Trades

Generally, teams think about switching costs as the amount of time and money needed to install one solution and remove another. But true switching costs are much more than that: they include the politics, emotions, career ambitions, esoteric business processes, competing priorities, and sheer laziness that all favor the existing solution. Those... See more

Instead of doing broad but thin market research (e.g., customer surveys), focus on one person (or a small group) and go as deep as you can, learning everything about how your product fits into their broader lives. Or become your customer—spend a day, a month, or even a few years in the role you're trying to sell to before attempting to build a... See more

Stories that resonate are the ones that sit with the stories we already believe and value.

A better way to attract and build an audience is to create a world people want to inhabit .

When a company actually wants the opinions of those who work there, there are far more effective ways to have a productive conversation around the insights and desires that we each bring to the organization. Asynchronous and structured, these interactions are vital sources of connection and wisdom.

With more remote and hybrid work, I think we probably have to be more thoughtful about creating connections — to new people and new ideas. I don’t think it means we can’t do it, but perhaps we can’t rely on water-cooler or photocopier serendipity to the extent we might have in the past.

Perhaps we can use tactics like the “Monday Notes” NASA... See more

With the innovation of the org chart McCallum eased the tradeoff between scale and efficiency that many organizations face as they grow. This new ‘operating system’ for firms operates even more effectively in modern times by leveraging the internet, but the tradeoff between scale and efficiency has not gone away. Structures and processes that work... See more

Shifts in values and beliefs slowly change the topography of our cultural landscape, but in some places we experience landslides that happen so quickly, we can lose our bearings. Cultural borders that we thought fell in one place now, strangely, fall in another, and the way we measure the distance between our values requires an update.

The spaces in... See more

Job titles are just the most visible ladder of them all. It’s interesting that pompous executive job titles were invented during the Victorian era. This is when we started the trend of calling a cleaner a hygiene technician. A bin man became a waste management and disposal technician. Later on, a call-center worker became a communications... See more